Strategy to systems.
I am a marketing, brand and business growth professional. My work sits where the plan meets the work: deciding what a business should stand for, then building the campaigns, content and systems that turn that into customers.
I began my career as a store associate and graphic designer at a grocery store. I later co-founded a design and marketing company called Nittek with two friends, starting as a graphic designer before taking on responsibilities as Marketing Lead and Project Manager. That experience introduced me to the business side of marketing and sparked my interest in branding.
Although Nittek did not become the multimillion-dollar company we hoped for, the experience taught me valuable lessons about business, leadership and entrepreneurship. I also realised that I needed to improve my sales and communication skills.
That realisation led me to join Views Inc. as a Sales Representative for AT&T. Through hard work and continuous learning, I was promoted to Junior Account Manager and later Senior Account Manager. Those roles gave me the opportunity to manage a team, train new sales representatives, and develop my leadership and sales skills.
I later worked as an independent Marketing and Sales Contractor for Verizon through RTA in Pennsylvania. Since then, I have gained experience working with businesses across several industries, including fintech, healthcare, beauty and restaurants. I am proud to have contributed to the sales and marketing efforts of major companies like AT&T and Verizon.
Today, I work with my team at Bluezert, helping businesses grow through marketing, sales systems and business management solutions. We help businesses improve their financial control through expense management software, strengthen their online presence through website development, and build strategies that support long-term growth.
My journey has been driven by curiosity, continuous learning, and a passion for understanding how businesses grow, build strong brands and connect with customers.
How I work
Start with the business goal
Tactics are cheap and easy to copy. The work begins with what the business is actually trying to change.
Earn trust before attention
In markets where reputation travels, credibility reaches further than any amount of spend.
Measure honestly
Numbers get reported whether or not they flatter the plan, and the plan changes when they do not.
Design for the market you are in
Playbooks imported from elsewhere usually fail here. Distribution, trust and mobile behaviour come first.
Know about Bluezert — a design team that became an empire.
Visit BluezertTell me what you are trying to grow.
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