MARKETING VS SALES

By Kwame

Marketing brings customers, Sales closes the deals
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Marketing is different from Sales

Let’s understand it this way: Marketing brings people to the shop, Sales convince them to buy.

They work hand in hand, but they serve different purposes.

Marketing creates awareness and interest, while Sales turn the interest into a transaction. Even though they work together to drive growth, we have to know their differences.

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NB: Article based on practical examples